Get insights into the most important touchpoints in the customer journey. Take the necessary actions to improve customer satisfaction. To identify potential bottlenecks and improve customer service, measure every interaction with customers. Measuring the willingness of customers and colleagues to recommend your products or services. Identify the most pressing issues and prioritize your actions. You can measure the ease of your product or service experience. Identify the frictions and make it easy. Customers feel different every step of their journey. It is not enough to get feedback once a month. You can identify the most affected touchpoints easily if you collect feedback after each transaction. You can use text analysis to analyze the open-ended feedback from that touchpoint and discover the reason behind friction.