Best Local Marketing Software for Hootsuite

Connect with your customers at no cost through Google. By utilizing a Google Business Profile (previously known as Google My Business), you gain access to much more than just a standard business listing. This complimentary profile enables seamless interaction with customers on both Google Search and Maps, enhancing your visibility. You have the opportunity to showcase your business's distinctiveness by uploading photos and sharing special offers, which can entice potential customers to choose your services repeatedly. Your audience is eager to reach out, whether it’s through phone calls, messaging, or posting reviews. With an expansion in transaction options, your potential to increase sales has never been greater. You can monitor various interactions such as clicks, calls, bookings, and follows, allowing you to understand customer engagement with your profile. Furthermore, managing these connections in a single, convenient location simplifies the process of tracking your business's performance on Google.

Frequent check-ins from each job provide valuable local search relevance for various cities and neighborhoods, enhance keyword value across your activities, and improve rankings for relevant media such as photos or videos. With impressive customer reviews at around 40%, potential clients can see how well you've satisfied people in their vicinity, thus fostering an increasingly positive overall reputation and a strong local presence in key areas. The accumulation of check-ins and reviews significantly enhances local search rankings for your own website, which in turn attracts more traffic and leads directly to your business. Each time your team attends to a customer, they log a check-in that details their actions, highlights the benefits, and may include visual content. These check-ins are strategically placed where your customers are located, ensuring they contribute to better local rankings for your site across all relevant cities and neighborhoods, ultimately leading to greater visibility and engagement. This consistent engagement not only promotes your services but also reinforces your commitment to the community you serve.