The Waylay platform is a modular IoT solution that offers top-tier OEM technology for backend development and operational processes, facilitating the rapid delivery of IoT solutions on a large scale. It features sophisticated rule logic modeling, execution capabilities, and comprehensive lifecycle management. This platform allows for the automation of various data workflows, regardless of their complexity. Designed to seamlessly handle the diverse data patterns found in IoT, OT, and IT, Waylay integrates both streaming and time series analytics into a single, collaborative intelligence environment. By providing non-developer teams with user-friendly, self-service apps focused on key performance indicators, it significantly shortens the time to market for IoT products. Users can identify the most effective automation tools for their specific IoT applications and evaluate them against established benchmarks. Additionally, developing IoT applications diverges significantly from traditional IT development, as it entails connecting the physical realm of Operations Technology, which involves sensors and actuators, with the digital landscape of Information Technology, encompassing databases and software systems. This bridging of worlds highlights the unique challenges and opportunities presented by IoT application development.