Many organizations struggle to connect with and involve their essential frontline workers—those who lack access to a business computer, phone, or email account. Rather than leveraging effective communication tools, these companies often depend on antiquated methods like community chat groups, personal social media platforms, quarterly publications, and physical notice boards. As a result, this significant segment of the workforce remains deprived of critical information related to their jobs. In today’s fast-paced environment, this oversight can erode both value and profitability for businesses. It is crucial for organizations to adopt modern communication strategies to better serve these employees and enhance overall efficiency.