Best Web-Based Interactive Video Software of 2026

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native, and interactive video. These can easily be implemented across DSPs or on direct publishers. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

With powerful interactive features such as mobile interactivity, customized social sharing, pre-roll ad network compatibility, voice control, and more, Adventr allows anyone to easily create interactive, actionable videos any share them at scale. The possibilities are endless. Easily make your videos interactive with our drag-and-drop editor and add actions like purchasing, texting or making a call directly from the video. Whether for business, education or fun, you’ll be sharing your adventrs in no time. Track impressions, choices made, view time, geo-location, devices used, share destinations, trends and segment behavior over time. Exportable to any third party data platform. Understand where, when, and how viewers are interacting with your content. Adventrs play practically anywhere – your website, mobile devices, Twitter, Instagram, Facebook, pre-roll ad networks & more.

Viewbix is a company specializing in video analytics and technology, assisting businesses in comprehending which messages connect with their audience and how to utilize that information to enhance the overall video experience. The company provides both self-service and fully managed solutions that can be utilized across various distribution platforms. Additionally, the Viewbix creative studio and analytics suite can convert conventional video content into interactive formats that yield a return on investment in just minutes, simultaneously offering real-time optimization informed by both current and past data trends. By harnessing these tools, companies can significantly improve viewer engagement and insight into their video performance.

Eko studio is an online tool that allows you to create premium interactive content. It is easy to use and customize if you have some knowledge of code. Even if you don’t know any code, you’ll be amazed at the ease with which you can use it for sharing your ideas with others. Upload video files to start your project and create interactive connections and elements. eko brings the magic and intimacy of one-on-1 storytelling to the modern age with choice-driven entertainment. We make it easy for viewers to make meaningful choices and shape the shows they see. Continue scrolling or clicking below to see the lessons we've learned. Interactive media is no different. Every main character must have a clear role. It is easier for viewers to become the character they want to be and to weigh the various options available to them when they know what their role is. This allows viewers to feel invested in the story and has a stake in its outcome.

Playable Factory is a cutting-edge marketing platform that offers innovative interactive and playable advertising solutions aimed at boosting user acquisition across various marketing strategies. We specialize in crafting captivating 2D and 3D playable ads tailored for mobile games, applications, and brands. By incorporating interactive videos and end cards, we provide an extra layer of engagement following standard 15-30 second video ads, allowing users to experience the features and aesthetics of the applications or websites firsthand. With Gearbox, you can effortlessly design and refine your own playable ads, viewing all your iterations in one convenient location. These ads are primed for deployment across prominent ad networks. You can monitor user interactions and gain valuable insights into potential customers, all through a user-friendly interface that requires no programming skills. Personalize every aspect of your ads, including visual elements, levels, environments, characters, and much more! The possibilities are endless, enabling you to create a myriad of unique playable versions for your game or application, thus enhancing your marketing capabilities significantly. Ultimately, Playable Factory empowers marketers to engage users more effectively than ever before.

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.