Persimi enables businesses to capture deep, reliable customer insight by interacting with AI personas that feel uniquely authentic. Its platform allows users to define personas with custom attributes, life events, locations, or even time periods, creating research subjects that reflect nuanced, realistic perspectives. Conversations with these personas can be conducted any time, anywhere, providing instant access to insights when human interviews are unavailable or impractical. Multi-dimensional polls ask the same question across multiple contexts, uncovering variations in response that expose underlying attitudes and behaviors. Reports are generated instantly, filled with analysis and recommendations that can be used to refine products, marketing campaigns, or customer strategies. Persimi also provides recruitment insights, suggesting effective channels and messaging to connect with the real humans that the personas represent. Built on OpenAI’s GPT models and enhanced with Persimi’s proprietary methodology, the platform reduces bias, enriches responses, and ensures contextually consistent interactions. This makes Persimi not just a research aid, but a scalable, always-available extension of a company’s customer insight practice.