upstageX is a comprehensive platform for influencer marketing and creator collaboration tailored specifically for the Indian market. It provides a unified workflow for brands, agencies, and creators to manage campaigns seamlessly from the initial discovery phase all the way to payment processing.
Brands can search for creators based on specific niches, audience demographics, and engagement metrics, automatically generate structured contracts, and securely fund their deals into escrow in INR, releasing payments tied to the approval of each milestone deliverable. This streamlined process accommodates both influencer campaigns and user-generated content (UGC) initiatives. The integrated AI, named stageX, assists with drafting briefs, organizing deliverables, and effectively matching creators to the requirements of each brief.
Every transaction is governed by a contract-first approach, supported by escrow, and accompanied by an immutable audit log, ensuring that brands only pay after approval and creators do not have to worry about chasing down invoices.
Additional key features include creator discovery tools, automated contract generation, escrow payment options in INR with milestone-based releases, tracking for deliverables, UGC workflow management, the capabilities of stageX AI, and comprehensive campaign analytics. A free tier is also available for users looking to explore the platform's offerings. Overall, upstageX aims to simplify and enhance the influencer marketing landscape in India.