Best Free Generative Engine Optimization (GEO) Tools of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

LLMO Metrics is a comprehensive platform that focuses on monitoring, assessing, and enhancing your brand's visibility within AI-generated content across various applications, including ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. With the growing significance of AI as a primary search tool, LLMO Metrics empowers businesses to maintain a positive and precise representation in AI-driven searches. The platform features Generative Engine Optimization, offering insights into your brand's ranking for essential queries in comparison to competitors, along with historical data tracking. It also includes Answer Correction & Validation, ensuring that AI systems deliver accurate information about your business by monitoring discrepancies from the verified answers you supply. Furthermore, LLMO Metrics facilitates the analysis of how different AIs rank your brand against others, providing valuable information on which web pages serve as sources for AI-generated answers, thus enhancing your strategic positioning in the digital landscape. By leveraging these tools, businesses can proactively manage their reputation and visibility in the evolving AI ecosystem.

Rankscale.ai is an advanced platform that focuses on helping businesses optimize their AI search visibility and track performance across AI-powered search engines. The platform uses AI-driven analytics to provide insights into how brands are perceived, enabling businesses to adjust their content and SEO strategies accordingly. With features like real-time tracking, competitor analysis, and AI search ranking monitoring, Rankscale.ai ensures that businesses can continuously improve their performance and visibility in the rapidly evolving landscape of AI search engines.

AISeoMate streamlines the processes of competitive SEO analysis, content strategy formulation, and content generation through the use of AI technology. Designed to condense lengthy content workflows into mere hours, it enhances efficiency significantly. The platform produces high-quality, brand-consistent drafts that are tailored to meet E-E-A-T standards, allowing for quick iterations through section-level regeneration while ensuring you maintain complete editorial oversight prior to publication. Additionally, it offers continuous monitoring of ranking positions, identifies shifts in SERPs, and uncovers potential new backlinks, keeping you informed about any changes that might impact your overall strategy. This proactive approach enables users to adapt swiftly to the dynamic landscape of SEO.

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative. The tool’s actionable insights help businesses optimize content strategies tailored for evolving AI technologies. Waikay’s competitive benchmarking also enables brands to track their position relative to peers. Ultimately, it empowers organizations to maintain control over their brand reputation in an increasingly AI-influenced digital landscape.

Sellm is an advanced brand tracking platform tailored for marketing teams who want comprehensive oversight of their brand’s visibility across large language model (LLM) platforms like ChatGPT and Perplexity. Utilizing sophisticated LLM brand mention monitoring technology, Sellm scans multiple AI platforms to detect mentions, keywords, and competitor movements, providing marketing teams with vital data to refine their strategies. The software offers detailed, easy-to-understand reports that highlight opportunities and potential risks to your brand reputation. By continuously monitoring LLMs, Sellm enables businesses to respond quickly to emerging trends and competitive activity. It helps marketers optimize brand visibility in this rapidly evolving space and ensures reputation protection in AI-powered environments. Sellm’s insights empower teams to craft data-driven campaigns and maintain a competitive edge. This platform is essential for businesses looking to leverage the growing influence of AI conversational tools on brand perception. Sellm stands out as the benchmark in LLM brand tracking software.

Mangools offers a range of SEO tools that are super-user-friendly. It covers everything from keyword research, rank tracking, competitor analysis, backlink analysis, and keyword research. The package includes tools and a browser extension. 1. KWFinder is a popular keyword tool that provides accurate keyword difficulty, precise SEO data, and search engine results for more 50k locations. 2. SERPChecker displays search results for more 50k locations, including their impact on organic search results. It also provides 45 SEO metrics that you can compare with your competitors. 3. SERPWatcher allows you to track both desktop and mobile ranks. It provides aggregate metrics, daily updated ranks, and charts to quickly view the overall ranking progress. 4. LinkMiner allows you to see the anchor texts of the referring websites and help you discover the most powerful backlinks from your competitors. 5. SiteProfiler is an SEO analysis software that provides all the necessary SEO metrics and insights under one roof. AI Search Grader by Mangools is a tool that helps businesses analyze their performance in AI search engines, providing insights into visibility, ranking, and overall search presence. With the ability to track multiple AI models like ChatGPT and Google Gemini, it gives users a comprehensive view of how their brand appears in AI-driven recommendations.

Hall offers a unique AI conversation intelligence platform that allows businesses to monitor how their brand appears in AI-driven discussions. It provides comprehensive analytics on how your website is cited in AI content, tracking engagement patterns and sentiment around your brand. With advanced features like agent analytics and generative answer insights, Hall helps you understand and optimize your digital presence to align with AI trends, improve brand perception, and drive more traffic through AI-generated content.

HubSpot has introduced the AI Search Grader, a complimentary tool aimed at assisting brands in comprehending and improving their visibility in AI-driven search platforms. By examining the presence of your brand in AI search results, it generates insights regarding brand sentiment and share of voice, resulting in a detailed score that indicates overall performance. This evaluation empowers marketers, SEO specialists, entrepreneurs, and blog managers to pinpoint aspects that require enhancement, refine their strategies, and boost brand visibility, user traffic, overall awareness, and sales figures. At present, the AI Search Grader assesses outcomes from GPT-4o, with intentions to expand its evaluations to include additional AI search engines in the future. The tool remains free to utilize, allowing users to evaluate their own brand or those of competitors within their field to measure performance and visibility effectively. As the trend shifts towards AI search engines such as ChatGPT and Perplexity for information retrieval, it becomes crucial for brands to adapt their strategies and embrace innovative approaches beyond conventional search techniques. This shift signifies a transformative moment in digital marketing, where leveraging AI tools will be essential for maintaining a competitive edge.

Geordy is an advanced AI-driven platform that converts any URL into GEO (Generative Engine Optimization) compatible content quickly, effortlessly, and automatically. It leverages AI technologies to optimize websites, allowing for smooth integration with tools such as ChatGPT, Perplexity, and Gemini. Supporting multiple formats like Markdown, YAML, llms.txt, and schema.org, Geordy improves content structuring and discoverability. By automating the optimization process, it simplifies the enhancement of web content to achieve superior performance and greater accessibility. This innovative approach helps users focus on creating quality content while Geordy takes care of the technical details.

Kai provides businesses with the tools they need to enhance their visibility in AI-driven search platforms like ChatGPT. By offering detailed brand analytics, keyword tracking, and competitor analysis, Kai allows businesses to measure their online presence and optimize their AI search rankings. With real-time insights and customizable reporting, companies can make data-driven decisions to improve their visibility and performance in AI conversations. Kai helps brands stay competitive and visible in the rapidly evolving world of AI-powered search.

Knowatoa is an innovative platform for monitoring brand presence, specifically tailored for businesses seeking to enhance their visibility across various AI-driven search technologies, including ChatGPT, Claude, Perplexity, and Google's AI Overviews. This tool empowers users to assess their website's standing in AI searches, ensuring that these intelligent systems accurately represent their offerings, maintain a positive perception of the brand, and achieve higher rankings compared to competitors. By tracking traditional search patterns and applying them to AI models, Knowatoa facilitates comprehensive monitoring across multiple AI platforms without requiring users to individually oversee each one. The platform evaluates the performance of AI models in relation to a company's specific products and services, ensuring optimal results for the business. Additionally, it provides functionality for users to compile and monitor competitor data, allowing for a comparative analysis of AI rankings. In doing so, Knowatoa helps users identify and rectify frequent errors, such as hindering AI data collection bots or restricting access to third-party sources, ultimately refining their AI search performance. This proactive approach not only enhances user understanding but also promotes better strategic decisions in the competitive landscape.

LLMrefs is an innovative AI SEO platform aimed at boosting brand exposure in AI-centric search engines like ChatGPT, Claude, Gemini, Perplexity, and Grok. This tool helps users track their brand’s representation across these various platforms, offering valuable insights on keyword rankings and the references utilized by AI tools when mentioning their brand. By evaluating brand mentions and comparing visibility metrics with competitors, LLMrefs supports users in fine-tuning their content to better resonate with AI search patterns. The platform features an intuitive interface that allows users to sign up using their email, Google, or Microsoft accounts without the need for a credit card to begin. Trusted by SEO experts, entrepreneurs, and industry leaders, LLMrefs empowers them to navigate the rapidly changing landscape of AI-driven search effectively. As the digital marketing environment continues to evolve, leveraging tools like LLMrefs can provide a competitive edge.

TrendHopper is a comprehensive blogging platform that seamlessly merges free, managed blog hosting with advanced AI-powered content automation and SEO tools, designed to assist both individuals and teams in creating captivating, high-ranking content with ease. Utilizing a single intuitive dashboard, users can brainstorm data-driven topics sourced from platforms like Reddit, craft detailed outlines and initial drafts, and enhance their writing through an integrated editor that optimizes clarity, tone, and keyword usage. The automatic scheduling feature simplifies publication across personalized domains, while built-in SEO tools take care of metadata, provide internal linking recommendations, and assess readability to boost organic visibility. Additionally, TrendHopper facilitates image sourcing and caption creation, automatically formats posts for mobile optimization, and provides comprehensive site analytics to monitor traffic growth, engagement levels, and ranking enhancements over time. This all-in-one solution empowers creators to focus more on their content while the platform handles the technical intricacies of blogging.

Radix AI is a powerful analytics hub designed to optimize brand visibility and search performance within AI-driven platforms and large language models (LLMs). By expanding target queries into multiple prompt variants, Radix AI tests how various AI search engines respond, uncovering who is cited and why in their answers. The platform tracks brand mentions, evaluates citation impact, and offers competitor benchmarking to help businesses refine their AI search strategies. Users gain detailed insights through visibility tracking and citation specifics across numerous channels and locations. Radix AI also combines data from both API responses and direct interface outputs to capture a comprehensive view of AI search results. Location-based testing ensures that regional differences in AI answers are accounted for, enhancing the relevance of insights. Its team conducts assisted deep dives for data verification and meaningful analysis. Available in tiered pricing plans with free trials, Radix AI supports businesses seeking to maximize their AI-driven search presence.

AI Visibility serves as a comprehensive solution aimed at amplifying brand presence across a multitude of AI platforms. By utilizing sophisticated optimization tools, it guarantees that brands can distinguish themselves effectively in the realm of artificial intelligence, resulting in quantifiable advancements in how they are perceived by AI systems. The platform not only tracks brand visibility in real-time but also evaluates the efficacy of AI presence, providing targeted enhancements for visibility. With the confidence of over 500 brands, AI Visibility has successfully analyzed over 1 million AI interactions and has reported an impressive average increase in visibility of 40%. Moreover, it continues to evolve, adapting to the dynamic landscape of AI to ensure brands remain at the forefront of consumer recognition.

KNWN is an innovative platform that allows businesses to assess how easily AI tools such as ChatGPT, Perplexity, Gemini, and Claude can discover and recommend their content. By scanning your website, KNWN provides an AI Visibility Score and Audience Fit Score, along with real-time data on how frequently AI agents reference your site. If there are any gaps in content, unclear messaging, or structural issues, KNWN gives you specific recommendations on what to improve. Pro users can also access AI-optimized content creation and further strategies to enhance AI discoverability, ensuring your brand is well-represented in AI-driven conversations.

Meridian is designed to help brands and marketing agencies boost their presence in the growing AI-powered search and shopping landscape. The platform monitors how AI tools like ChatGPT, Perplexity, and Google AI mention and describe a brand’s products in real time. It offers detailed visibility scoring, share-of-voice tracking, and keyword analysis to uncover dominant themes and emerging trends related to a brand. Meridian’s dashboard highlights answer gaps and provides tailored recommendations for improving AI content strategies and product positioning. Brands can benchmark their AI visibility against competitors and analyze performance factors such as retailer dynamics and customer feedback. With agent reports, companies gain insights into how AI crawlers interpret their online presence. Meridian also measures attribution from any AI platform, helping brands understand the impact of AI-driven consumer discovery. This tool equips businesses to capitalize on AI’s increasing role in customer search behavior.

Thirdeye is designed to help marketers command their brand presence in the emerging AI-driven search landscape. As tools like ChatGPT, Claude, Gemini, and Perplexity shape consumer decisions, Thirdeye ensures your brand narrative remains accurate and visible. The platform tracks AI mentions, evaluates sentiment, and detects competitor spikes so teams can act immediately to safeguard reputation. Its unique prompt optimization feature allows marketers to influence how AI engines present their brand, creating consistency across generative platforms. Through alerts, dashboards, and interactive analytics, Thirdeye delivers actionable intelligence that enables smarter, faster decisions. Case studies show how brands have increased AI referrals, boosted share of voice, and generated direct business growth within weeks of use. Beyond visibility, Thirdeye empowers competitive advantage with benchmarking tools to identify gaps and outperform rivals. Built for performance-oriented marketing, it blends proactive monitoring with strategic insights that transform AI visibility into measurable results.

Cairrot is an innovative AI visibility solution that enhances your ranking in AI search immediately upon installation. It stands out as the sole AI visibility platform featuring a WordPress plugin, which allows for free tracking of LLM crawl logs, along with an API that facilitates the development of customized internal marketing tools. In addition, Cairrot provides practical tutorials focused on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), empowering marketers and agencies to optimize their websites for LLMs such as ChatGPT, Perplexity, Gemini, Claude, Grok, and others. Our platform also disseminates data studies derived from our own research and marketing experiments, offering valuable insights into the performance of AI-driven strategies. As one of the most respected tools in the realm of AI visibility, we take pride in providing marketers with complimentary insights that help them track, optimize, and enhance their rankings in AI search results. Cairrot equips marketing teams and agencies with the knowledge they need to achieve higher rankings and attract traffic from leading LLMs, including ChatGPT, Perplexity, Gemini, Claude, Grok, and more. You’ll discover a wealth of helpful tutorials covering essential topics such as AI visibility, the intricacies of LLM algorithms, and effective AEO strategies for garnering success in the digital landscape. Moreover, our commitment to sharing knowledge ensures that marketers stay ahead of the curve in an ever-evolving digital environment.

Justblank.io serves as a complimentary analytics platform powered by artificial intelligence, enabling brands to transform competitive insights into practical actions that enhance their visibility in AI-driven searches. By examining the performance of both brands and their competitors in new search environments, it offers tailored suggestions for improving content and overall visibility. Targeted at marketing and branding teams, Justblank.io effectively connects data analysis with actionable execution, empowering businesses to maintain a competitive edge in the rapidly changing field of AI-driven discovery. Additionally, this platform supports organizations in adapting to the continuous evolution of digital marketing strategies.

Geneo is a comprehensive AI search optimization platform that enables businesses to track, analyze, and improve their visibility across leading generative AI engines like ChatGPT, Perplexity, and Google AI Overview. Using advanced Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) techniques, Geneo helps brands dominate AI search results by providing real-time monitoring and competitor benchmarking. The platform’s AI-driven sentiment analysis delivers deep insights into brand perception, helping businesses identify and respond to trends in positive, neutral, or negative mentions. Geneo also maintains a detailed history of AI search queries, preserving raw responses and offering time-series performance comparisons. Its workspace management supports multiple brands, team collaboration, and flexible monitoring frequencies. Additionally, Geneo offers AI-powered content suggestions such as FAQ generation and schema markup to enhance SEO and AI visibility. The platform provides 24/7 support, enterprise-grade security, and flexible credit-based pricing with a free tier for small users. Thousands of businesses rely on Geneo to improve AI search rankings and generate more qualified traffic.