Business Software for PubMatic

KNOREX XPO is an innovative advertising management platform driven by artificial intelligence, designed to assist marketers in creating, launching, tracking, attributing, and optimizing advertisements across a variety of prominent channels such as social media, search, CTV/OTT, video, audio, display, native, DOOH, and email, all integrated within a cohesive platform. By breaking down the barriers between different ad channels, formats, and devices, XPO empowers marketers to effectively target their audience, ensuring comprehensive coverage throughout the digital marketing funnel. The platform's automation and optimization features, powered by Knorex KAIROS and utilizing AI and machine learning, facilitate cross-channel budget management, bidding optimization, tailored campaign suggestions, and ad personalization, thereby boosting overall productivity and efficiency. Additionally, XPO provides unified reporting that consolidates data from various advertising channels into a single, easily accessible view, streamlining data analysis and eliminating the tedious process of manual data consolidation. This integration not only enhances decision-making but also allows marketers to swiftly adapt their strategies based on real-time insights.

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

A self-service advertising platform that enhances efficiency and simplifies the campaign management process. It features a cohesive interface that consolidates reports from search, social media, and display campaigns into a single dashboard. Users can launch campaigns across multiple demand-side platforms at once, significantly reducing time and effort. Empower yourself with an intuitive drag-and-drop interface for ad creation, allowing for greater control over your ads. With just one click, generate Google UTMs that can be applied to all ad placements seamlessly. The platform also incorporates vendor cost details, enabling comprehensive reports that showcase expenditures, CPM, CPC, and CPA metrics for every vendor involved. Build actionable first-party data using a single tag, which helps in creating custom audiences for targeted advertising. Safeguard your campaigns with an integrated brand safety and verification solution that protects against fraudulent impressions and clicks. Easily create conversion pixels directly from the dashboard for straightforward site-side implementation. Need to make changes regarding creative assets, new publishers, or adjustments in booked impressions? Utilize the Bulk Placement Editor to implement extensive campaign modifications efficiently, ensuring your advertising efforts are always optimized. This all-in-one solution equips you with the tools necessary to manage and enhance your advertising initiatives effectively.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.

Connatix, the next-generation video technology company, empowers advertisers and publishers to deliver high-quality video experiences to large audiences. We believe in the power and impact of engaging content. We are determined to create first-to-market video technologies that maximize performance. We have developed video solutions that work in harmony with both publisher and advertiser goals, including powerful video formats and our proprietary ad exchange and server.