Business Software for MediaMath

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.

Hu-manity.co offers an innovative platform powered by artificial intelligence that assists organizations in creating, comprehending, evaluating, and comparing legal terminology within data-related contracts, while also digitizing data consumption policies to foster trust, transparency, and adherence to privacy regulations like GDPR and CCPA. This platform emphasizes the significance of clear consent and authorization processes for human data, facilitating the integration of identity systems across various silos to enhance authenticity and verification. The Hu-manity.co Privacy Experience™ extends privacy and consent management capabilities to over a million web properties, allowing businesses to fundamentally reshape their approach to capturing and overseeing consumer data rights, consent, and authorization efficiently. By implementing explicit consent capture and standardized policy communication, it ensures ongoing consent management and compliance with the latest Fair Trade Data practices, empowering companies to gain a competitive edge based on trust in their data usage and digital engagements. Moreover, this comprehensive approach not only streamlines consent processes but also enhances the overall consumer experience by making privacy practices more accessible and understandable.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

Vercara UltraWAF is a cloud-native web application security service designed to defend against threats aimed at the application layer. This solution safeguards your applications from various risks such as data breaches, defacements, and malicious bot attacks, ensuring a robust defense against web application-layer vulnerabilities. UltraWAF enhances operational efficiency by providing consistently configured security rules that are independent of service providers or hardware constraints, thus protecting applications regardless of their hosting environment. With its flexible security capabilities, UltraWAF addresses major network and application-layer threats like SQL injection, cross-site scripting (XSS), and distributed denial-of-service (DDoS) attacks. Its constant security presence, coupled with the scalability inherent to cloud solutions, guarantees thorough protection against the OWASP top 10 vulnerabilities, along with advanced bot management and vulnerability scanning. This comprehensive approach allows businesses to effectively safeguard their essential applications and those that interact with customers from evolving cyber threats. Moreover, UltraWAF’s proactive measures help maintain customer trust by ensuring a secure online experience.

Privacy Manager offers an intuitive interface for your customers to effortlessly oversee their privacy settings. Many customers express their delight upon discovering that they can handle both consent and email preferences from a single location, reflecting your commitment to their privacy. Unlike many SaaS companies, RIVN Delete allows users to request the removal of their consumer records at any time. In addition to processing deletion requests, RIVN Delete also confirms the successful execution of these deletions, making it an appealing choice for businesses. Furthermore, RIVN Scan utilizes innovative technology to identify vulnerabilities within your website or internal systems, significantly reducing the workload for your data teams. This advanced tool not only saves considerable time but also enhances your overall security posture. RIVN is at the forefront of delivering top-notch vulnerability scanning solutions, boasting the highest detection rates in web vulnerability assessment available today. Such capabilities position RIVN as a leader in the industry, ensuring that clients receive unmatched protection for their digital assets.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.

Cross Pixel stands out as a premier source of audience and contextual targeting solutions within the programmatic advertising sector. Our core mission revolves around delivering real-time advertisers the most precise targeting data to enhance their campaign effectiveness. Collaborating with a multitude of advertisers, the company pinpoints the ideal audience and content for optimal targeting. Our audiences, both standard and tailored, are seamlessly integrated into over 40 Demand-Side Platform (DSP) partners around the globe. Established in New York City in 2011, Cross Pixel has since relocated its headquarters to Miami Beach, FL. We take pride in offering the industry's top-performing custom audiences, and our capability to create, implement, and refine them in near real-time differentiates us from other data providers. Additionally, we maintain a standard taxonomy of segments that are perpetually available and can be easily purchased through all major distribution channels via highly efficient server-to-server connections. In an ever-evolving digital landscape, Cross Pixel continues to innovate and adapt, ensuring that our clients achieve their advertising goals effectively.