Cargo enables the creation of AI-driven go-to-market workflows that enhance revenue generation by centralizing all GTM operations within a singular platform. It efficiently collects, enhances, evaluates, assigns, and directs leads while maintaining only the most valuable records in alignment with your CRM, significantly reducing outbound administrative tasks by fifty percent and allowing sales representatives to concentrate on selling. Additionally, it provides integrated storage for consolidating data from various sources such as CRM, product insights, marketing, and intent signals directly atop your data warehouse, ensuring that customer data is never stored locally. Users have the flexibility to define business entities, create segments without needing SQL knowledge, and construct workflows through intuitive integration connectors, as well as implement templates for various tasks including deduplication, data enrichment, lead scoring, account assignment, and waterfall enrichment. Cargo also holds SOC 2 certification for security, requires minimal permissions, autonomously backs up its app database, and guarantees that customer data remains under the user's control at all times. This comprehensive approach not only optimizes efficiency but also enhances user confidence in data handling practices.
