Business Software for Adobe Experience Platform

Captain Compliance is a privacy management platform that simplifies compliance with global data protection legislation and new AI regulatory requirements. Our Consent Management Platform allows businesses to easily manage user consent, and create customized cookie banners. Our advanced Cookie Scanner automatically detects and categorizes all cookies on your site, ensuring compliance with a dynamic policy. Our DSAR Portal streamlines requests from data subjects, while our AI Compliance Tool monitors and adapts to evolving regulations. We even offer a virtual DPO or CPO if data privacy guidance is needed. Our Hosted Privacy Policy Generator automatically updates your privacy policies in real-time to ensure that they are always up-to date with the latest legal requirements. Captain Compliance offers you the tools to maintain regulatory compliance and protect user data at an affordable price.

Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.

Adobe Campaign allows you to leverage extensive customer data to design, manage, and implement engaging campaigns that resonate with customers across various platforms like email, mobile, and offline channels. By enhancing the efficiency and scope of your marketing efforts—from segmenting audiences to crafting messages and executing deliveries—you can achieve greater impact. However, utilizing multiple marketing channels can either enhance or hinder your efforts; without proper integration, the result can be mere noise and confusion. Conversely, when these channels work in harmony, they create a cohesive and enriching experience for customers interacting with your brand. In today's market, delivering a compelling brand experience is crucial, as customers can easily discern when a business is genuinely addressing their needs versus offering a one-size-fits-all approach. Additionally, it’s essential to convey this understanding of your customers consistently across both digital and physical platforms to truly make an impression. A seamless integration of your marketing strategies will ultimately foster stronger customer relationships and loyalty.

Adobe Experience Manager is an enterprise content management platform designed to power seamless digital experiences across web, mobile, apps, and other channels. Experience Manager Sites enables teams to create, manage, and optimize content efficiently while ensuring high performance and rapid delivery. Experience Manager Assets provides a robust digital asset management system with automation tools to source, adapt, and distribute content at scale. AI-driven Experience Platform Agents enhance productivity by automating tasks such as high-volume page updates, content migration, governance enforcement, and content optimization. Forms capabilities allow organizations to create responsive digital forms with secure e-signature workflows for streamlined customer interactions. Adobe Learning Manager integrates training and development directly into brand ecosystems, while Experience Manager Guides supports scalable documentation through a cloud-native CCMS. Built-in governance tools ensure compliance, brand consistency, and permission control across digital properties. By combining automation, AI, and centralized management, Adobe Experience Manager accelerates time-to-market and enhances customer engagement.

Lightroom Classic provides a comprehensive suite of desktop editing tools essential for enhancing your photography. You can intensify colors, transform dull images into vivid ones, eliminate unwanted objects, and correct distorted angles with ease. Organizing your photo collection on your desktop is straightforward, and sharing them is simple in various formats. With significant performance enhancements, Lightroom Classic enables you to import images, create previews, and transition smoothly from the Library to the Develop Module in an impressive timeframe. The range masking features allow you to select specific areas or objects for editing based on their color, luminance, or depth with remarkable precision. Additionally, the software now facilitates faster creation of HDR panoramas by allowing the merging of multiple bracketed exposures into HDR images, which can then be stitched together into a panorama in a single operation. Lightroom also extends its capabilities through its cloud-based service, offering all the necessary tools to edit, organize, store, and share your images seamlessly across different devices. This integration enhances your creative workflow, whether you are involved in photography, video production, design, UI and UX, 3D and augmented reality, or managing social media content. With Creative Cloud, you have access to a complete suite of resources to fulfill all your creative needs.

Immerss Live Commerce is a comprehensive live-commerce platform aimed at revolutionizing the online shopping experience by making it interactive and led by human engagement. This innovative platform empowers brands and retailers to host live shopping events, facilitate personalized virtual co-shopping interactions, and connect with customers through AI-enhanced chat agents, all seamlessly integrated into their own websites. It features shoppable video streams, live chat options during events, and the ability to access recorded shopping content, enabling viewers to purchase products as they watch or engage. According to the platform, live chat interactions boast a conversion rate of approximately 28%, significantly higher than the mere 2% typical of standard online checkout processes. By fostering a guided and immersive shopping journey, it not only enhances sales conversion rates but also increases the average order value and minimizes return rates. Additionally, the platform includes 'outbound clienteling' capabilities for proactive customer engagement, equips digital associates with tools to interact with shoppers in real time, and provides comprehensive sales tracking and analytics for live sessions, ensuring that businesses can optimize their strategies effectively. Overall, Immerss Live Commerce is reshaping the landscape of online shopping by blending technology with a personal touch.

Discover your customers' locations in the time it takes to read this sentence. Our comprehensive analytics solution for cross-channel customer engagement allows you to swiftly grasp your customers' journeys, both online and offline, equipping you with the knowledge needed to deliver remarkable real-time experiences on a large scale. Gather data from all of your engagement platforms, and transform that omnichannel information into a cohesive customer journey, all facilitated by the Adobe Experience Platform. The ability to stream data collection provides immediate insights into customer behaviors and interactions. Information is gathered seamlessly as customers transition from online platforms to physical stores and call centers, ensuring that you have a fully integrated view. This interconnected data enables unlimited analysis of any data point across diverse channels without the necessity of SQL coding. By linking IDs from various channels and devices, you can create a singular, unified customer profile. Additionally, enhance your operational efficiency and boost productivity through the integration of this user-friendly conversational AI assistant, which simplifies workflows and facilitates better decision-making.

Adobe Journey Optimizer is an AI-powered customer journey orchestration solution designed to help marketers deliver personalized, cross-channel experiences at scale. It connects online, offline, and pseudonymous data into unified customer profiles ready for activation in real time. With visual, no-code workflows, teams can create and manage audiences, design journeys, and coordinate messaging across email, web, mobile apps, SMS, and push notifications. AI-driven content generation tools allow marketers to create on-brand copy, images, and full HTML emails directly within campaign workflows. The platform supports dynamic content variations and experimentation to identify top-performing messages. Intelligent optimization capabilities continuously refine engagement strategies based on customer interactions. Data privacy and governance tools ensure compliance across industries. Seamless integration with Adobe Real-Time CDP, Customer Journey Analytics, and Experience Manager Assets enhances data activation and performance measurement. Adobe Journey Optimizer enables brands to unify marketing efforts and drive higher engagement across the customer lifecycle.

The Databricks Data Intelligence Platform empowers every member of your organization to leverage data and artificial intelligence effectively. Constructed on a lakehouse architecture, it establishes a cohesive and transparent foundation for all aspects of data management and governance, enhanced by a Data Intelligence Engine that recognizes the distinct characteristics of your data. Companies that excel across various sectors will be those that harness the power of data and AI. Covering everything from ETL processes to data warehousing and generative AI, Databricks facilitates the streamlining and acceleration of your data and AI objectives. By merging generative AI with the integrative advantages of a lakehouse, Databricks fuels a Data Intelligence Engine that comprehends the specific semantics of your data. This functionality enables the platform to optimize performance automatically and manage infrastructure in a manner tailored to your organization's needs. Additionally, the Data Intelligence Engine is designed to grasp the unique language of your enterprise, making the search and exploration of new data as straightforward as posing a question to a colleague, thus fostering collaboration and efficiency. Ultimately, this innovative approach transforms the way organizations interact with their data, driving better decision-making and insights.

Forsta is an exceptionally powerful, adaptable, interconnected, and trustworthy platform for experience and research technology. It seamlessly bridges gaps between methodologies and data sources, uniting all aspects of human experience. If valuable insights are present, they can be quantified. You can harness customizable surveys to extract insights from a wide range of audiences, whether they are small teams or vast global communities. Gather the necessary data from any interaction or channel, as Forsta is equipped with comprehensive tools designed to enhance your data quality and provide profound insights. This enables you to advance your business effectively. In addition to customizable surveys, moderated online discussions are available to gain insights from diverse audiences, ensuring that no perspective is overlooked. Consolidate all your data into a single platform, allowing you to uncover the narratives behind the numbers. Leverage sophisticated analytics tools to examine, categorize, and filter the information in a manner that leads you directly to the solutions you seek, making the process more efficient and effective.

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Continuously evaluate and enhance every interaction, each time you engage. By utilizing Adobe, you gain access to a comprehensive optimization system that features AI-driven testing, tailored experiences, and large-scale automation, enabling you to identify unique individuals amidst the crowd and provide them with joy. Truly remarkable experiences are those that are consistently personalized. Leverage our integrated, evolving profile to ensure the finest interactions across all platforms. Conducting isolated tests in separate environments is no longer sufficient; instead, seamlessly test across all channels whenever needed. The integration of AI is vital for effective optimization in today’s landscape. With just a single click, test and personalize for each visitor by harnessing the power of artificial intelligence. Outstanding customer experiences demand equally outstanding tools and resources. Furthermore, embracing a holistic approach to optimization will elevate your engagement strategy to new heights.

Exceptional experiences are rooted in cohesive data and integrated tools. To achieve outstanding customer interactions, it is essential to merge data and systems effectively. With Adobe Experience Platform Launch, you can link various technologies and transform data into actionable insights, enabling you to deliver impactful and unforgettable experiences. A unified technological approach enhances the quality of experiences provided. When technologies are developed on a single platform, products are designed to interoperate seamlessly, resulting in superior customer interactions. Accelerate your deployment processes with automation. Utilize robust open APIs to create scripts for programmatic deployment of your technologies. Gather your data with precision, understand its implications, and facilitate sharing. Achieve a comprehensive perspective on all data collected across your web and mobile platforms, enhancing quality control and collaboration. Rely on a thriving community rather than solely on a single company, and benefit from the advancements in technology contributed by a network of third-party engineers working collaboratively to optimize integrations and elevate user experiences. By leveraging these resources, you can stay ahead in an ever-evolving digital landscape.

All your customer data can be used to launch high-performance marketing campaigns. Equip your team with the tools they need to segment audiences quickly and independently based on the most trusted customer data. Drag-and-drop UI for self-serve journey orchestration is built to accelerate and improve marketing accuracy. Once your campaign has gained momentum, you can identify your most effective strategies faster than ever. GrowthLoop's suite generative tools will help you keep up with the newfound pace. They are designed to supplement your creative team and provide highly personalized content for any channel or journey. GrowthLoop helps organizations launch intelligent, personalized campaigns more quickly. Activate campaigns across existing systems and channels to maximize your existing martech investment. Combine data from disparate source and rely on a single truth source to increase the accuracy and velocity of campaigns.

The Adobe Experience Platform Agent Orchestrator enhances the efficiency of AI agents, streamlining the orchestration of customer experiences. These specialized Experience Platform Agents can operate independently or alongside third-party agents, significantly increasing your team's ability to provide tailored experiences on a large scale. Furthermore, they offer customization options, allowing developers to enhance customer experience functionalities in alignment with your organization's specific needs. By equipping customer experience teams—including marketers, data analysts, and IT professionals—with intelligent agents, you can augment productivity, gain valuable insights for better decision-making, and achieve critical business goals. Additionally, support web teams in maximizing speed, site interaction, traffic, and security through the Site Optimization Agent. Moreover, ensure consistent and brand-aligned content generation across your organization with the Content Production Agent, fostering a cohesive user experience. This comprehensive approach to customer experience not only drives engagement but also positions your organization for sustained success.

Privacy Manager offers an intuitive interface for your customers to effortlessly oversee their privacy settings. Many customers express their delight upon discovering that they can handle both consent and email preferences from a single location, reflecting your commitment to their privacy. Unlike many SaaS companies, RIVN Delete allows users to request the removal of their consumer records at any time. In addition to processing deletion requests, RIVN Delete also confirms the successful execution of these deletions, making it an appealing choice for businesses. Furthermore, RIVN Scan utilizes innovative technology to identify vulnerabilities within your website or internal systems, significantly reducing the workload for your data teams. This advanced tool not only saves considerable time but also enhances your overall security posture. RIVN is at the forefront of delivering top-notch vulnerability scanning solutions, boasting the highest detection rates in web vulnerability assessment available today. Such capabilities position RIVN as a leader in the industry, ensuring that clients receive unmatched protection for their digital assets.