BlueFox measures foot traffic in real-time by using Wi-Fi probes on mobile phones to proxy people. We measure the number of visitors, the number of visits and the time spent in each visit. We count the number of unique visitors and their return rates. Our sensors can be used with ethernet, WiFi, or cellular backhaul. BlueFox helps companies in many industries to optimize revenue, reduce cost, and maintain safety through the measurement of presence and movement in any environment. Understand what your visitors mean for your business. Manage/guide traffic in order to maximize safety, staff availability, and purchases. You can prevent overcrowding by knowing the occupancy in real-time. Staff can be deployed to limit visitor arrivals when the chosen capacity is reached. We combine hardware sensors, cloud analytics and visualization tools to instrument brick and mortar locations.