Best Eye Tracking Software for Windows of 2025

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

PyGaze presents a more intuitive platform compared to existing options for designing complex experiments and software. It simplifies the entire process, from presenting stimuli to managing eye-tracker interactions, all through its user-friendly scripting language. While it is possible to achieve similar outcomes by utilizing the various brilliant dependencies individually, doing so would demand advanced programming expertise and require significantly more time and effort than using PyGaze. Additionally, PyGaze offers unique features, such as a specialized saccade detection algorithm crafted for real-time analysis, which enhances its utility in experimental settings. This added functionality ensures that users can focus more on their research rather than getting bogged down by technical complexities.

Eye-tracking analysis in 8 hours Eye tracking studies used cost thousands of dollars, and required special hardware that was connected to labs. Advanced eye-tracking algorithms allow you to track what people see within 64px (that's the size of a button!)

SeeSo is an innovative eye tracking software that delivers crucial insights into users' visual attention and their interactions with your applications and websites. It even allows users to control the interface with their gaze! With SeeSo, eye tracking becomes straightforward and accessible across various fields such as education, digital therapeutics, and business solutions. The software operates without the need for additional hardware, offering real-time data that reveals how users engage with your app and site, enabling you to focus your optimization efforts precisely where they matter most, all while avoiding the high costs associated with traditional hardware. By leveraging SeeSo’s unique visual concentration feature, you can assess users' focus levels throughout their sessions, gaining a deeper understanding of their experience. Discover how eye tracking can enhance your application today! With SeeSo's advanced gaze analytics, you can monitor when users are looking, where their gaze is directed, and the duration of their focus—all delivered in real-time for immediate insights. This capability can significantly improve user engagement and satisfaction.