We use both static (screen-based) and mobile eye tracking to provide real, actionable insights into how customers interact with products. This includes where they look, their cognitive engagement levels, and other details. Traditional research methods rely on self-reporting methodologies. These are fine if your goal is to find out what people actually look at. However, if you really want the truth, eye tracking is the only way to find out what they are interested in. It is important to understand what people actually look at, rather than what they think they see. Fixed eye tracking, also known by screen or static eye tracking, monitors the respondent's eye movements while they are seated in front a computer monitor or standing in front a projected image.