Amazon Rekognition allows you to easily add image and video analysis into your applications using proven, highly-scalable, deep learning technology that does not require any machine learning expertise. Amazon Rekognition allows you to identify objects, people and text in images and videos. It also detects inappropriate content. Amazon Rekognition can also be used to perform facial analysis and facial searches. This is useful for many purposes, including user verification, people counting, public safety, and other uses.
Amazon Rekognition Custom Labels allow you to identify objects and scenes in images that meet your business requirements. You can create a model to help you classify machine parts or detect plants that are sick. Amazon Rekognition Custom Labels does all the heavy lifting for you.