SendPost replaces manual hacks, messy workarounds and daily frustrations associated with your email API/SMTP provider. If you send a few thousand emails, most email API solutions will work well. You will choose one based on its price, features, or support. If you are a big sender, sending millions of emails each month, the real problem is here. This is when managing multiple domains, IP-Pols, and IP/Domain reputation becomes a major headache. Even a small drop in your email open rate, or delivery, can have a significant impact on your revenue. You need a solution that helps you identify the problem and provides quick solutions. You don't want spend hours looking through logs to determine if your domain, IP or sending reputation are low.