Best Free Demand-Side Platforms (DSP) of 2024

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.

Create highly customizable audiences in the Pontiac Intelligence console using device IDs. (Identifiable numbers associated with smartphones). You can enter as many details as you want for your audience. Pontiac Intelligence has over 350,000 audience segments you can use in your campaigns. Associate a wide range of third-party audience segments with any of your campaign. Using our thousands of behavioral segments, you can target audiences who have shown through their web activity that they have specific interests or lifestyles. Want people who are looking for jobs in the entertainment industry? Are you looking for people who are in the market to buy school supplies? People who earn between $50 and $75,000 per year? Maybe people who use strips for teeth whitening? These audiences are ready-made and available for your campaign. You can target audiences who have shown through their web activity that they have specific interests or lifestyles.

DecenterAds provides a demand-side platform for direct advertisers, agencies and other intermediaries. DecenterAds is a cutting edge infrastructure that can easily be customized for programmatic companies. It is designed to facilitate RTB trading. The product connects advertisers with publishers in all possible locations, according to IAB Standards. DecenterAds is a cost-effective, powerful solution that offers transparent, real-time reports and powerful billing support. The platform uses Machine Learning Technology to help build a digital ad business within the programmatic eco-system.