Sertainty Corporation, located in Nashville, is a technology firm that provides software architects, developers, and IT administrators with innovative tools to integrate intelligence into data files, allowing that data to autonomously safeguard itself. The primary objective of Sertainty is to thwart the theft of intellectual property and confidential information. Recognizing that data is typically passive and inert, they believe that data loss and theft are merely symptoms of a deeper issue. Their solution involves empowering data to influence its own destiny and reduce risk. With Self-Protecting-Data, organizations can monetize their valuable information while decreasing compliance costs and managing risks in real-time. This groundbreaking technology equips data with the capacity to be aware, react, and take action, thus reinforcing security directly at the data layer. The Sertainty Platform enables organizations to place trust in their data as it autonomously manages risks, initiates protective measures, and logs these activities, thereby enhancing compliance, streamlining security efforts, and ultimately lowering expenses. This innovative approach represents a significant shift in how data security is conceived and implemented.