The core of our matching software, matchit®, is intentionally crafted to achieve outcomes that emulate human perception on a large scale, all while eliminating the need for preprocessing. By leveraging Artificial Intelligence, a unique phonetic algorithm, specialized lexicons, and a contextual scoring engine, matchit effectively addresses the common errors, inconsistencies, and hurdles associated with contact and business data management. Traditional matching systems typically require users to establish matching criteria, which consist of various functions and standard fuzzy algorithms to generate an alphanumeric match key. This match key is essential for comparing two records and ultimately identifying matches. In contrast to these conventional methods, matchit goes beyond a mere single comparison of match keys; it assesses records in a contextual manner, performing multiple comparisons and individually scoring them to evaluate the similarity across all pertinent elements of your data. This comprehensive approach not only enhances accuracy but also significantly improves the overall matching process.