Best Data Management Platforms (DMP) for Rivery

Audience Studio, formerly Salesforce DMP can help you gain deep insight by unifying and capturing all your data to strengthen customer relationships across all touchpoints with a powerful data management system. To deliver more personalized marketing experiences, combine all your data from any source. The only DMP that can capture, store, and unify data beyond advertising. Machine learning and artificial intelligence can help you target your audience more effectively and efficiently. A powerful device graph can be used to identify the unique footprint of a customer across all touchpoints and deliver relevant messages at the right moment. To gain a deeper understanding of your target audience, you can combine disparate data sources. To identify new audiences, you must respond to new data signals. AI can analyze billions upon billions of data signals from all customer attributes and actions in order to identify new target audiences.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.