Best Data Enrichment Tools for Adobe Analytics

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.