Matchit®, the core of our matching software, is specifically designed to produce results that are human-like. It does this at scale and without any preprocessing. Matchit uses Artificial Intelligence, which is a proprietary phonetic algorithm and lexicons as well as a contextual scoring engine to overcome the inconsistencies and challenges often found in business and contact data. Matching logic is a combination function and off-the shelf fuzzy algorithms that produces an alphanumeric value. Conventional matching solutions require the user to define it. This alphanumeric value (or'match key') is used to compare two records and ultimately find matches. Matchit is not like traditional matching solutions. It doesn't rely solely on one comparison between match keys to find matches. Matchit evaluates records contextually by running a variety comparisons and scoring them individually to determine the similarity between all elements in your data.