Raw data resembles an unrefined diamond, requiring processing and refinement to uncover its true worth. The EY Cloud Data IQ platform is specifically crafted to fulfill this need; it is a subscription-based analytics tool tailored for wealth and asset management firms, enabling organizations to leverage data effectively to enhance their services for investors, regulators, and the market at large. Hosted in the cloud and maintained by EY, this platform employs sophisticated visualizations and Artificial Intelligence (AI) to deliver companies a comprehensive, real-time perspective on customer interactions, user-friendly client reporting, and in-depth management insights. Furthermore, it seamlessly integrates both structured and unstructured data, including social media inputs, along with audio and video streams, into a single, dependable, and transparent resource for users. This integration allows firms to draw deeper insights and make more informed decisions based on a broader spectrum of data sources.