The world's most trusted loyalty program turns first-time customers into loyal customers. Shoppers who participate in points programs shop more often and spend more. To grow your business, break away from traditional advertising and connect with loyalty. Other ways to earn points along the customer journey include product reviews, sharing on social media and celebrating birthdays. Instead of looking through their inboxes, shoppers can easily find all the points they have earned with your store and thousands more in one place. A successful loyalty program includes more than just rewarding customers for their purchases. To create a loyalty program that is consistent with your brand, give your points a name such as "stars" and "glam bucks". Connect Smile with the tools that you use most to unlock additional features such as points for product reviews.