Best Customer Journey Mapping Tools for Salesforce Service Cloud

This Communications Platform as a Service (CPaaS), equipped with an API and low-code capabilities, is tailored to assist enterprises in minimizing expenses, simplifying processes, and expediting IT initiatives. Users can quickly design and automate customer journeys using an intuitive drag-and-drop editor filled with robust building blocks (nodes). Transitioning to low-code development can significantly shorten the time required to launch new applications and customer journeys. The platform allows for the seamless consumption of events from current systems to initiate customer communication workflows. It enables the integration of customer interactions with backend systems, facilitating comprehensive automation from start to finish. Users can effortlessly test, deploy, and make iterative adjustments to workflows within a secure and scalable serverless framework. Additionally, the platform boasts a rich array of communication APIs and SDKs, including options for SMS, voice, push notifications, RCS, WhatsApp, and video, allowing businesses to connect with customers on their chosen channels. This flexibility not only enhances customer engagement but also streamlines operational efficiency across various platforms.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.