Transparent personal data enabled services can increase trust and reduce friction. Individuals have the legal right to manage and control their own data. Businesses need to rethink how they store, exchange, and collect customer information. Data breaches, identity theft, and data malpractice have eroded trust in businesses. Individuals have the legal right to manage and control their own data. Businesses need to rethink how they store, exchange, and collect customer information. The Meeco Labs program allows organisations to test hypotheses, prove business value, and make substantial investments. It is a customized process that leads to new products, services and business models. The Meeco Platform and API suite allow consent-exchanged customer or citizen data to be mapped directly into internal CRM, ERP, or enterprise systems.