Modern CX platform for healthcare and finance. Identifying and meeting customer needs in the first contact. Any website can offer live video customer service. Two-way communication channels such as video chat are a great way to build trust with customers, especially when they are having problems. Agents can quickly assess the customer's problems using video chat. It is also much quicker than having to communicate the problem over the phone or in live chat. The agent then has to explain the steps to resolve the issue over the phone. Video chat allows for a high level of personalization, which is possible only in the virtual world. This helps to build better customer relationships and loyalty. This helps increase a customer's lifetime value. Customers feel more connected to the company, and feel that their problems and concerns are being heard.