Best Customer Data Platforms (CDP) for LiveRamp

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

The Skypoint AI Platform is a comprehensive solution designed to unify data and deploy industry-specific compound AI systems, enhancing productivity and efficiency across regulated sectors such as healthcare, public sector, and financial services. Built on a data lakehouse with open architecture, it seamlessly integrates structured and unstructured data from various sources, creating a single source of truth. The platform offers scalable, end-to-end solutions, including business intelligence, applications, AI agents, and AI copilots, enabling organizations to access instant answers, automate tasks, and empower teams to provide optimal outcomes and experiences. With a focus on governance, security, and compliance, Skypoint ensures that data is managed responsibly, aligning with industry standards and regulations. By leveraging compound AI systems, which combine multiple interacting components such as specialized large language models, retrievers, and external tools, the platform delivers tailored solutions that address the unique needs of regulated industries.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Unify customer data across multiple sources to create a persistent, single ID. Equip cross-functional team with machine learning insights to power 1:1 segmentation. With centralized data and insights that are impactful, you can evolve your marketing strategies to elevate customer experiences. Using behavioral insights, create seamless experiences across channels. Personalization is improved by a better understanding of your customers. This will help you to make better marketing decisions and improve your strategy. Give your entire organization access to data in order to perform proper analyses on an individual and aggregate level. Use predictive models to create individualized content using behavioral data. Persona models can be used to create customer segments using a large pool of variables. Use recommendation models to determine what the next best action is for individual customers and customer segments.

Monetate, an all-in one personalization solution, empowers companies to learn more about their customers and provide engaging experiences across all digital touchpoints. Monetate has been recognized in the industry as the #1 Personalization Provider to Top 1000 E-Retailers. Monetate has also been awarded 3 TrustRadius Top Rating Awards by our customers. Monetate's 14-year history of personalization has proven to be a reliable source of ROI. With the support of experts, proven playbooks and actionable insights, you can create and deliver memorable experiences. You can use patented technology to delight customers with personalized experiences that are impactful and personal. This includes sophisticated A/B testing and AI-driven personalization. Monetate offers business users an easy, WYSIWYG interface to create personalized experiences at their speed of thought.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.