The traditional way travel agents and other representatives arrange hospitality services for hotel and travel bookings has changed since CRM was introduced to the hospitality industry. Hoteliers have taken to heart the benefits of CRM software for the hospitality industry and hoteliers have adopted the on-demand Customer Relationship Management services (CRM) in the industry. CRM software allows hoteliers to reduce distribution costs, maintain brand integrity, and operate without the need for industry discounters. The internet users are smart and educated. They enjoy smooth and seamless online services and have taken up ebilling and self-serve options as well as hoteliers with equal enthusiasm. Salesboom CRM software for hoteliers offers integrated and synchronized performance across all channels, including call center, billing, and sales.