Best Content Analytics Software for Linux of 2025

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Open Web Analytics (OWA) is a free and open-source framework for web analytics that empowers you to maintain control over how you gather and assess data regarding your websites and applications. You can operate OWA on your own domain or integrate it within your web application seamlessly. This customizable framework offers the flexibility to be tailored according to your specific needs. It supports tracking for websites built on platforms like WordPress and MediaWiki, along with monitoring administrative events. OWA provides a multitude of standard metrics, dimensions, and reports to help you understand your data better. With an extensive data access API, it facilitates integration with raw data, allowing for a deeper analysis. Furthermore, OWA is designed to comply with GDPR and various other privacy regulations, ensuring user data remains protected. Beyond the basic analytics, OWA boasts several advanced features that are often missing from other open-source solutions. You can keep an eye on your analytics through an intuitive dashboard, which allows for detailed views of individual web pages, including the pages visited before and after. Additionally, you can analyze the clickstream of anonymized user sessions, providing insights into user behavior and navigation patterns. This rich set of features makes OWA a powerful tool for anyone looking to optimize their web presence.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.