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ease
features
design
support

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Description

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Description

iion serves as a comprehensive platform for game advertising, linking brands with game publishers across various gaming environments. This platform empowers advertisers to launch smooth ad campaigns via a self-service interface, facilitating interaction with audiences not only within games but also in their surrounding and broader contexts. For publishers, iion's fusiion solution enhances revenue potential by granting access to high-quality branded ads through international partnerships, which results in elevated CPMs. It bolsters in-game advertising by seamlessly embedding brands into the gaming experience, while also offering placements around and outside of games, thereby increasing exposure. The recent collaboration with PubMatic's OpenWrap further enriches monetization avenues for gaming publishers by broadening their advertiser network. iion is dedicated to streamlining game advertising by consolidating campaigns throughout the gaming experience, thereby equipping brands with innovative and effective engagement strategies. This commitment not only optimizes advertising efforts but also elevates the overall user experience in gaming.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM)
Prebid

Integrations

Amazon Transparent Ad Marketplace (TAM)
Prebid

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Delta Projects

Founded

2002

Country

Sweden

Website

igamingaudience.com/full-stack-platform/

Vendor Details

Company Name

iion

Founded

2019

Country

Australia

Website

www.iion.io

Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives