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ease
features
design
support

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Description

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

Description

Harness the capabilities of AI to automatically discern your most impactful content while discovering economical audiences through various paid channels. By prompting users to take desired actions, you can pinpoint which content drives your intended results, with automatic reporting on top-performing pieces categorized by outcome. Moreover, uncover budget-friendly audiences for your material across paid platforms by leveraging predictions and optimizing for diverse factors, including creative elements, audience interests, demographics, devices, and channels. Eliminate the uncertainty of targeting strategies for each advertising medium; instead, allow our AI to analyze your content comprehensively, offering tailored audience recommendations that align with proven performance metrics for similar materials. Once you've selected your preferred outcome, our AI will not only predict but also test and fine-tune each content piece against an array of variables, ensuring you achieve the most cost-effective outcomes possible—transforming your advertising strategy into a data-driven powerhouse. This innovative approach not only enhances your targeting precision but also maximizes the return on your marketing investment.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Bionic for Agencies
MINT
Supermetrics
The Moneytizer

Integrations

Bionic for Agencies
MINT
Supermetrics
The Moneytizer

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Outbrain

Founded

2006

Country

United States

Website

www.zemanta.com

Vendor Details

Company Name

inPowered

Founded

2014

Country

United States

Website

inpowered.ai/about/

Product Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Alternatives

Alternatives

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