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Description
Tap Native is a specialized platform for native advertising and content discovery that prioritizes health, seamlessly embedding advertising units within the editorial content of numerous top-tier health, medical, and wellness websites frequented by both consumers and healthcare professionals. By leveraging proprietary targeting strategies like Drug & Condition Match Targeting® and NPI-based audience selection, it empowers healthcare marketers to connect with health-focused consumers and verified professionals, ultimately boosting engagement, conversion rates, and overall campaign success. The platform not only facilitates in-content placements and geo-targeting but also provides real-time analytics and optimization features via its user-friendly dashboard, enabling users to monitor metrics such as impressions, clicks, conversions, and audience interactions effectively. Additionally, Tap Native allows for retargeting of website visitors, which aids in reinforcing messaging and enhancing return on investment, making it a comprehensive tool for health-focused marketing strategies.
Description
Velocity is an innovative platform that leverages artificial intelligence for monetization and distribution, aiming to bridge the gap between advertisers and high-intent users within generative AI environments while assisting AI publishers in generating sustainable revenue. It transforms every user interaction into a creative brief, assessing the context of conversations, intent signals, and live data to identify the most suitable advertiser, offer, and message for each interaction. By integrating advertiser assets with the ongoing conversational context, Velocity crafts personalized text, images, or rich media content and seamlessly incorporates it into the dialogue. The platform's AI Ad Network facilitates various advertising formats, including in-chat ads, display ads, multi-brand carousels, interactive polls, placements during loading times, sponsored follow-up inquiries, and engaging playable experiences. Furthermore, a real-time mediation layer conducts auctions for demand sources, enhancing yield and performance while providing publishers with authority over ad placements, pacing, frequency capping, and A/B testing options for optimization. This multifaceted approach not only drives revenue growth for publishers but also enriches the user experience by delivering relevant and engaging advertisements.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Tap Native
Founded
2017
Country
United States
Website
tapnative.com
Vendor Details
Company Name
Velocity
Country
United States
Website
velocity.io