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features
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support

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Description

Continuous surveillance of brand mentions and reputation assessments across media outlets, online platforms, and social networks, complete with comprehensive analytics, visualizations, and trend tracking tailored to your specific metrics, is essential. This service can be applied to brands, individuals, events, or any relevant keywords. You can create in-depth reputation analysis rooted in AMEC standards or your own defined metrics and performance indicators. Metrics such as media loyalty index, audience reach, emotional tone of articles regarding the subject in question, and publication impact can all be monitored. Additionally, it is crucial to spot emerging information trends and respond proactively to them, or leverage these trends effectively. Real-time analysis of competitors' media activities can provide insights into various parameters, allowing you to track promotions, updates to product lines, and explore potential new markets, including international opportunities. Furthermore, you can conduct thorough media analyses of competitors' content and public relations strategies. Finally, user-friendly benchmark reports and tailored interactive infographics can enhance the understanding of your media position and competitive landscape. By employing these tools, you can ensure a strategic advantage in your industry.

Description

Sonda Radar is an online platform designed for media monitoring and press clipping, enabling users to track various terms related to brands, companies, individuals, products, competitors, topics, and events. It keeps an eye on a wide array of sources, including national, regional, and niche media outlets, government publications, marketing materials, news broadcasts, and public social media profiles. Upon detecting a relevant term, users receive notifications that include the source, date, headline placement, tone, and angle of the mention. Additionally, Radar keeps a record of mentions over time, identifies significant spikes in activity, and allows users to analyze historical mentions, compare different time frames, and investigate related terms and sources. The platform further distinguishes verifiable claims within publications and validates them against public evidence, offering a scoring system and corresponding references. This tool serves various purposes, such as managing reputation and crisis situations, tracking campaigns and competitors, enhancing press relations, conducting legal and compliance reviews, supporting research efforts, and facilitating executive reporting. Monitoring parameters are tailored according to the specific terms and sources that are pertinent to each client’s needs. Consequently, Sonda Radar provides a comprehensive suite of features that empower users to make informed decisions based on real-time media intelligence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Facebook Yes 
Instagram Yes 
Telegram Yes 
X (Twitter) Yes 

Integrations

Facebook No 
Instagram No 
Telegram No 
X (Twitter) No 

Pricing Details

$40 per month per topic
Free Trial Yes 
Free Version No 

Pricing Details

R$29,90/month
Basic costs R$29,90/month and includes up to 3 tracked terms, 300 news items per month, and 1 user. Professional costs R$119/month; Advanced costs R$239/month; Premium costs R$599/month. Plans are billed monthly and can be canceled anytime. Premium also accepts boleto.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Semantrum

Founded

2016

Country

Ukraine

Website

promo.semantrum.net/en/main/

Vendor Details

Company Name

Sonda News

Founded

2026

Country

Brazil

Website

sonda.news/radar

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis No 
Social Media Metrics No 
Social Media Monitoring No 
White Label No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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