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Description
Rule serves as a comprehensive digital communication solution that facilitates the crafting of individualized customer experiences through various channels, including email, SMS, RCS, marketing automation, and newsletters. It features an intuitive drag-and-drop editor equipped with pre-branded templates, along with a dynamic Journey Builder designed for complex, multi-step workflows and sophisticated tools for advanced segmentation and hyper-personalization to customize messaging at each interaction. Users have the ability to implement preconfigured automations activated by customer actions, take advantage of built-in newsletter and SMS/RCS functionalities for impactful campaigns, and view consolidated performance insights through a unified analytics dashboard that monitors effectiveness across different campaigns, automations, and customer journeys. With more than 100 ready-to-use integrations and complete API access, Rule ensures real-time synchronization of customer and order information. Furthermore, it includes features such as loyalty triggers, integration with Meta for social advertising, and compliance with GDPR and CCPA regulations, all of which provide secure and seamless orchestration of customer interactions. This combination of features empowers businesses to enhance their engagement strategies significantly.
Description
Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance.
Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation.
Symplify connects all customer touchpoints into a single view, enabling teams to act on behaviour in real time rather than working from batch reports. Journeys trigger automatically based on what customers do, not what was scheduled weeks in advance. The result is communication that feels relevant because it is relevant.
We have been in this space for over 25 years, and the person who wrote the first line of Symplify code still leads the product today.
Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Playable
Yes
BEX
Yes
Blocket Jobb
Yes
Centra
Yes
Dynamic Messaging System
Yes
Facebook
Yes
Facebook Ads
Yes
Flows
No
Geins
Yes
Google Analytics
Yes
Integrations
Playable
Yes
BEX
No
Blocket Jobb
No
Centra
No
Dynamic Messaging System
No
Facebook
No
Facebook Ads
No
Flows
Yes
Geins
No
Google Analytics
No
Pricing Details
$62.74 per month
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Rule
Country
Sweden
Website
www.rule.io
Vendor Details
Company Name
Symplify
Founded
2000
Country
Sweden
Website
symplify.com
Product Features
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Product Features
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
Yes
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Email Template Design
A/B Testing
Yes
Code From Scratch
Yes
Drag & Drop Editing
Yes
Image Library
Yes
Import HTML Code
No
Mobile-Friendly / Responsive
Yes
Potential Issue Identification
No
Premade Templates
Yes
Proofing
No
Reporting / Analytics
Yes
Text Editor
Yes
Theme Editor
No
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
Yes
SMS Marketing
2-Way Messaging
No
Artificial Intelligence
No
Contact Management
Yes
MMS
Yes
Mass Texting
Yes
Message Personalization
Yes
Mobile Coupons
No
Mobile Keywords
Yes
Polls / Voting
No
Reporting/Analytics
Yes
Scheduled Messaging
Yes
Shortcodes
Yes
Text-to-Win
No
