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Description

Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.

Description

TimesFM-3 represents an advanced time series foundation model that excels in highly precise multivariate forecasting with a single forward pass. This model, which consists of 330 million parameters, has undergone pre-training on a vast corpus of real-world and synthetic time series data, totaling over 1 trillion time points, thereby enhancing the effectiveness and zero-shot generalization capabilities seen in previous TimesFM iterations. It is adept at simultaneously predicting numerous coevolving time series and understanding dependencies that bolster accuracy without the need for task-specific fine-tuning. Furthermore, it accommodates multiple forecasting targets, including both point and quantile predictions, and incorporates past covariates that are only available historically, alongside dynamic covariates that pertain to future events such as planned promotions, holidays, or weather changes. Utilizing a decoder-only transformer architecture, TimesFM-3 processes sequential data in segments of 32 time steps, employing alternating causal temporal attention and full variate attention to integrate patterns across both time and interrelated series effectively. As a result, it provides a robust tool for forecasting complex time-dependent phenomena in various applications.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Meta

Founded

2004

Country

United States

Website

facebookexperimental.github.io/Robyn/

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

research.google/blog/timesfm-3-a-zero-shot-foundation-model-for-multivariate-forecasting/

Product Features

Product Features

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