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features
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support

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Description

Readpeak successfully drives approximately one million monthly visitors to its clients' websites through the use of native advertising. By utilizing Readpeak, advertisers can design specific campaigns that can be fine-tuned to enhance conversion rates. Each week, the platform reaches millions of users across 1,000 different news websites throughout Europe. As a specialized advertising platform, Readpeak aims to simplify the native advertising process, making it accessible for both advertisers and agencies to launch effective and intelligent campaigns. The process of signing up with Readpeak and initiating a native advertising campaign is entirely free, with charges incurred only for each click on an active advertisement. The platform automatically optimizes your campaign, allowing you to focus on just setting a maximum budget for clicks directed to your site. Once you establish your desired cost-per-click (CPC), Readpeak handles the entire transaction process, coordinating with the publishers where your campaign will be displayed. This seamless approach not only saves time but also maximizes the effectiveness of your advertising efforts.

Description

Tap Native is a specialized platform for native advertising and content discovery that prioritizes health, seamlessly embedding advertising units within the editorial content of numerous top-tier health, medical, and wellness websites frequented by both consumers and healthcare professionals. By leveraging proprietary targeting strategies like Drug & Condition Match Targeting® and NPI-based audience selection, it empowers healthcare marketers to connect with health-focused consumers and verified professionals, ultimately boosting engagement, conversion rates, and overall campaign success. The platform not only facilitates in-content placements and geo-targeting but also provides real-time analytics and optimization features via its user-friendly dashboard, enabling users to monitor metrics such as impressions, clicks, conversions, and audience interactions effectively. Additionally, Tap Native allows for retargeting of website visitors, which aids in reinforcing messaging and enhancing return on investment, making it a comprehensive tool for health-focused marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Getty Images No 
Loyalistic Yes 
Supermetrics Yes 

Integrations

Getty Images Yes 
Loyalistic No 
Supermetrics No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Readpeak

Founded

2014

Country

Finland

Website

www.readpeak.com

Vendor Details

Company Name

Tap Native

Founded

2017

Country

United States

Website

tapnative.com

Product Features

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Product Features

Alternatives

Alternatives