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Description
Readpeak successfully drives approximately one million monthly visitors to its clients' websites through the use of native advertising. By utilizing Readpeak, advertisers can design specific campaigns that can be fine-tuned to enhance conversion rates. Each week, the platform reaches millions of users across 1,000 different news websites throughout Europe. As a specialized advertising platform, Readpeak aims to simplify the native advertising process, making it accessible for both advertisers and agencies to launch effective and intelligent campaigns. The process of signing up with Readpeak and initiating a native advertising campaign is entirely free, with charges incurred only for each click on an active advertisement. The platform automatically optimizes your campaign, allowing you to focus on just setting a maximum budget for clicks directed to your site. Once you establish your desired cost-per-click (CPC), Readpeak handles the entire transaction process, coordinating with the publishers where your campaign will be displayed. This seamless approach not only saves time but also maximizes the effectiveness of your advertising efforts.
Description
Tap Native is a specialized platform for native advertising and content discovery that prioritizes health, seamlessly embedding advertising units within the editorial content of numerous top-tier health, medical, and wellness websites frequented by both consumers and healthcare professionals. By leveraging proprietary targeting strategies like Drug & Condition Match Targeting® and NPI-based audience selection, it empowers healthcare marketers to connect with health-focused consumers and verified professionals, ultimately boosting engagement, conversion rates, and overall campaign success. The platform not only facilitates in-content placements and geo-targeting but also provides real-time analytics and optimization features via its user-friendly dashboard, enabling users to monitor metrics such as impressions, clicks, conversions, and audience interactions effectively. Additionally, Tap Native allows for retargeting of website visitors, which aids in reinforcing messaging and enhancing return on investment, making it a comprehensive tool for health-focused marketing strategies.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Readpeak
Founded
2014
Country
Finland
Website
www.readpeak.com
Vendor Details
Company Name
Tap Native
Founded
2017
Country
United States
Website
tapnative.com
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management