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Average Ratings 0 Ratings
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
VIS.X® represents an innovative advertising technology that facilitates the streamlined execution of media and powerful ad products on a large scale. By consolidating inventory into a comprehensive auction that presents all available products in a single transaction, VIS.X® enhances the efficiency of the bidstream for buyers. Developed by YOC, this platform is designed to reveal the true potential of digital advertising, positioning VIS.X® as the preferred choice for impactful programmatic advertising. Buyers can seamlessly execute transactions using YOC's exclusive high-impact ad formats without needing to make additional changes on their demand-side platform (DSP). The integrated creative technology within VIS.X® has the ability to convert standard creative assets into engaging, high-impact rich media ads in real-time, right at the point of transaction. With hundreds of prestigious publishers already onboard, VIS.X® provides buyers with a vast inventory that is 100% brand-safe and of premium quality, all available at scale. Furthermore, VIS.X® allows publishers to either connect their monetization frameworks directly or utilize header bidding, enhancing flexibility in their advertising strategies. This unique approach not only maximizes revenue opportunities for publishers but also ensures a more effective advertising experience for buyers.
API Access
Has API
API Access
Has API
Integrations
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Integrations
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
YOC Mobile Advertising
Founded
2001
Country
Germany
Website
yoc.com/vis-x-platform/
Product Features
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking