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Average Ratings 0 Ratings
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
Utilize the potential of "when and where" to enhance online interaction and boost foot traffic to physical stores. The Radius8 Welcomer offers an innovative, location-based mobile experience that highlights nearby stores, provides directions, and showcases local events, promotions, and more, whenever a shopper is near a specified physical location. R8 Content is strategically geo-fenced into customizable content tiles that respond to proximity to stores or significant local attractions such as arenas, beaches, and resorts, or even user-defined geo-fenced regions. These content tiles adaptively display various messages influenced by factors such as the specific location, time of day, and current or anticipated weather conditions. The Welcomer enhances ecommerce engagement by focusing on products relevant to local consumers, along with tailored delivery options and promotions. Furthermore, the design of the Welcomer is entirely customizable to align with brand guidelines. It also integrates Radius8 data feeds or third-party systems to generate local, dynamic content tiles that include job listings, local inventory, events, reviews, and much more, thus creating a comprehensive and engaging experience for users. This approach not only supports brand visibility but also fosters a stronger connection between online and offline shopping experiences.
API Access
Has API
API Access
Has API
Integrations
Salesforce
Acast
Adform
Adobe Acrobat
Basis DSP
Cross-Border
Eyeota
JRNI
LiveRamp
MediaMath
Integrations
Salesforce
Acast
Adform
Adobe Acrobat
Basis DSP
Cross-Border
Eyeota
JRNI
LiveRamp
MediaMath
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
Radius8
Founded
2015
Country
United States
Website
www.radius8.com/welcomer
Product Features
Product Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi