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Description

Within the Pontiac Intelligence console, you can create audiences that are highly customizable based on unique device IDs linked to smartphones. You have the flexibility to include numerous specific details when defining your audience. Pontiac Intelligence provides access to an extensive library of over 350,000 audience segments that can be seamlessly integrated into your marketing campaigns. You can also connect a comprehensive range of third-party audiences to enhance your targeted efforts. If you're aiming to reach individuals who have shown interest in various activities or lifestyles through their online behavior, our thousands of behavioral segments can help you achieve that. For example, you can target job seekers in the entertainment sector, individuals searching for school supplies, or those earning between $50,000 and $75,000 annually. Additionally, you might want to reach consumers interested in specific products, like teeth-whitening strips. With pre-packaged audiences readily available, you can efficiently tailor your campaigns to meet your specific marketing goals and objectives. The possibilities for audience segmentation are virtually limitless, allowing for highly effective targeting strategies.

Description

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.