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Description
Within the Pontiac Intelligence console, you can create audiences that are highly customizable based on unique device IDs linked to smartphones. You have the flexibility to include numerous specific details when defining your audience. Pontiac Intelligence provides access to an extensive library of over 350,000 audience segments that can be seamlessly integrated into your marketing campaigns. You can also connect a comprehensive range of third-party audiences to enhance your targeted efforts. If you're aiming to reach individuals who have shown interest in various activities or lifestyles through their online behavior, our thousands of behavioral segments can help you achieve that. For example, you can target job seekers in the entertainment sector, individuals searching for school supplies, or those earning between $50,000 and $75,000 annually. Additionally, you might want to reach consumers interested in specific products, like teeth-whitening strips. With pre-packaged audiences readily available, you can efficiently tailor your campaigns to meet your specific marketing goals and objectives. The possibilities for audience segmentation are virtually limitless, allowing for highly effective targeting strategies.
Description
Our cutting-edge Planning module enables ProHabits to gather information on customers’ goals, essential metrics, initiatives, and activities. Utilizing these data points, we develop a tailored digital marketing strategy aimed at activating individuals and effectively managing relevant touchpoints. The Audience module facilitates ProHabits in categorizing employees according to various attributes supplied by our clients, which may include demographics, performance levels, geographical location, and job roles. As campaigns progress, we enhance employee data by integrating it with insights on employee engagement and motivations, which helps to refine targeting and improve relevance. The Analytics module further enriches ProHabits' data by combining it with employee information and key performance indicators, offering tailored insights that align with the unique objectives of each client, initiative, and audience segment. Drawing upon metrics and KPIs from the realms of digital marketing and social media advertising, our performance management framework effectively illustrates how employees interact with ProHabits campaigns and the underlying reasons for their engagement, ensuring that our approach remains data-driven and impactful. This commitment to analytics empowers organizations to continuously adapt and optimize their strategies based on real-time insights.
API Access
Has API
API Access
Has API
Integrations
Google
Microsoft 365
OpenX
PubMatic
Yahoo Search
Pricing Details
$25 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Pontiac Intelligence
Country
United States
Website
pontiac.media/platform.html
Vendor Details
Company Name
ProHabits
Founded
2017
Country
United States
Website
prohabits.com
Product Features
Product Features
Employee Engagement
Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys
