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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

PlutoBa is an advanced platform that utilizes AI to evaluate influencers for direct-to-consumer brands and agencies. By simply entering a creator's handle from TikTok, Instagram, or YouTube, users receive a Partnership Score ranging from 0 to 100, which is based on seven key metrics: detection of fake followers, analysis of brand safety, quality of engagement, authenticity of comments, consistency of views, audience genuineness, and overall content quality. The platform's Deep Assessments leverage AI technology to scrutinize 100 posts and 300 comments, identifying potential risks before any financial commitments are made. Additionally, the rate benchmarking feature compares creator pricing against 536 verified data points across various tiers, platforms, niches, and audience demographics. The platform also offers a Creator CRM and tools for campaign management, including AI-generated outreach messages tailored from the creators' actual content. Subscriptions begin at $69 per month, and new users can take advantage of a complimentary 7-day trial without needing to provide credit card information. With its comprehensive tools and insights, PlutoBa enables brands to make informed decisions about their influencer partnerships.

Description

Scout serves as an online platform designed for creator marketing, specifically tailored for brands and agencies looking to engage in YouTube sponsorships. By entering a brand description or its website, users can identify and evaluate YouTube creators based on various criteria such as compatibility scores, audience demographics, content themes, and past sponsorship engagements. Each creator profile includes insights into previous brand partnerships, projected pricing, and relevant business contact information. Additionally, teams have the capability to upload lists of creators, save their searches, oversee multiple campaigns, and initiate outreach with follow-up communications. Scout also features an MCP connector, which allows users to discover creators and facilitate outreach using AI tools like Claude or ChatGPT. The platform offers a complimentary tier with a limited number of monthly credits and email outreach options, while its paid subscriptions enhance the allowances for contact management, outreach efforts, and campaign capabilities tailored for individual brands, emerging companies, and agencies. Moreover, this comprehensive tool empowers users to streamline their marketing endeavors effectively.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

No images available

Integrations

ChatGPT No 
Claude No 
Model Context Protocol (MCP) No 

Integrations

ChatGPT Yes 
Claude Yes 
Model Context Protocol (MCP) Yes 

Pricing Details

$69/month
Free Trial Yes 
Free Version No 

Pricing Details

$19/month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

PlutoBa

Founded

2025

Country

United Kingdom

Website

plutoba.com

Vendor Details

Company Name

Babbl Labs

Founded

2020

Country

United States

Website

www.babbl-labs.com

Product Features

Product Features

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery No 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Alternatives

Alternatives

No Alternatives
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