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Description

Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.

Description

SILA serves as a cutting-edge growth engine powered by artificial intelligence for advertisers, agencies, and brands investing in digital marketing, focused on maximizing return on investment and ensuring that every advertising dollar results in substantial conversions. Rather than functioning as a standalone fraud detection solution, SILA merges real-time protection against click fraud, detailed analytics, and features for campaign optimization all within one unified platform, which empowers marketers with comprehensive oversight of their campaign performances. By utilizing SILA, companies can: Instantly identify and eliminate fraudulent or invalid clicks, thereby safeguarding their advertising budgets from unnecessary expenditures. Access in-depth analyses of campaign effectiveness via behavioral analytics, click trends, and assessments of traffic quality. Automatically enhance campaigns by redistributing funds to the most successful segments and audiences. Accurately aim their advertising efforts to reach authentic users who are most likely to engage with their offerings. Monitor return on investment and return on ad spend through transparent metrics and dashboards tailored for each campaign. SILA is designed for seamless integration with platforms like Google Ads and Meta Ads, making it a versatile choice for modern digital advertisers. This innovative approach not only boosts efficiency but also provides businesses with the tools they need to thrive in a competitive advertising landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

AdMedia
App Store
Criteo Commerce Growth
Google Play

Integrations

AdMedia
App Store
Criteo Commerce Growth
Google Play

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Pixalate

Founded

2012

Country

United States

Website

www.pixalate.com

Vendor Details

Company Name

Gustafsson Cyber Group Ltd

Website

sila-ai.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Alternatives

Alternatives

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