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Description
PPC Bee provides a centralized platform to oversee campaigns across various advertising systems. The inclusion of organizations and sub-organizations enhances your ability to manage multiple campaigns for different clients, online shops, and international markets with ease. You can invite an unlimited number of team members to collaborate on campaign management, maximizing your return on investment by identifying and removing ineffective or unprofitable keywords. The PPC Tuner feature intelligently suggests which keywords to eliminate and what negative keywords to incorporate into your campaigns. There is no longer a necessity to manually create keywords and ad copy for each individual product; instead, you can leverage uploaded data feeds to generate keywords or incorporate them into your ad text. Additionally, you have the flexibility to modify the data as necessary. In PPC Bee, setting a cost-per-click (CPC) at the ad group level for all products simultaneously is straightforward. By utilizing variables within the Campaign structure settings, the process of segmenting a single campaign into multiple campaigns becomes effortless, allowing for greater customization and efficiency in your advertising strategies. This not only streamlines your workflow but also enhances the overall effectiveness of your advertising efforts.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Shopping
Pricing Details
$40 per month
Free Trial
Free Version
Pricing Details
$10/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
PPC Bee
Founded
2015
Country
Czech Republic
Website
www.ppcbee.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Search Engine Marketing (SEM)
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign