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Description

Orbit Hunt is a visitor intelligence platform that leverages AI to merge session replay, behavioral analytics, and traffic insights. It meticulously examines each scroll, click, and pause to reveal what drives conversions, what fails to do so, and the reasons behind these outcomes. With Session Replay, you can observe actual visitor behavior, capturing every interaction such as scrolling, clicking, and mouse movements, while ensuring user privacy through default input masking. AI Analytics provides automated detection of page sections, engagement scoring, analysis of reading depth, identification of drop-off points, tracking of calls to action, and detailed insights at the section level, all powered by artificial intelligence. Traffic Intelligence enables users to monitor UTM parameters, traffic origins, advertisement clicks, geographical information, device classifications, and network performance to pinpoint the most effective channels. Prioritizing privacy, Orbit Hunt adheres to GDPR and CCPA regulations, incorporates IP anonymization, employs input masking, avoids third-party cookies, and hosts services within the EU. The platform is ultra-lightweight, with a size of only 2KB gzipped, ensuring that it does not negatively affect Core Web Vitals. It seamlessly integrates with various platforms, such as HTML, React, Next.js, WordPress, Webflow, Shopify, Wix, Squarespace, Framer, and Google Tag Manager, making it versatile for different web environments. Overall, Orbit Hunt offers a comprehensive solution for businesses looking to enhance their understanding of visitor interactions and optimize their online performance.

Description

Media organizations face challenges in extracting valuable insights from intricate data that is fragmented across various departments and systems. The complexity of reporting often complicates the analysis process, potentially resulting in missed revenue opportunities. Additionally, error-prone spreadsheets impede the thorough analysis required to accurately assess performance and discover avenues for growth, while third-party business intelligence (BI) solutions typically come with significant initial expenses. WO Analytics presents two tailored solutions, Enterprise and Cloud, designed specifically for the network, local television, and radio sectors, to integrate all pertinent data from both WideOrbit and external systems into a cohesive analytics platform. With a consolidated view across channels, markets, and platforms, users can effortlessly evaluate business performance, identify inefficiencies, and uncover new avenues for revenue generation, ultimately driving better decision-making and enhancing overall business outcomes. This streamlined approach not only simplifies data analysis but also empowers organizations to react swiftly to market trends and optimize their operations.