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Average Ratings 0 Ratings
Description
Our media buying platform links advertisers with first-party data signals sourced from media owners, utilizing tailored algorithms to enhance outcomes while ensuring the security of media owners' data. Nodals AI is perfectly suited for media owners who prioritize privacy and wish to leverage an AI-enhanced platform for managing their digital advertising through collaboration on first-party data and bespoke algorithmic targeting. Media owners are capable of generating robust data signals, leading to more than double the sales for advertisers when compared to conventional third-party data methods. It's crucial for media owners to maintain control over their data, which is achievable by accessing it directly from the source; this approach not only lowers costs but also significantly cuts down carbon emissions by 75%. The way we measure advertising effectiveness has progressed from outdated deterministic methods to sophisticated probabilistic techniques that accurately assess true uplift. Nodals offers unparalleled access to the first-party data of media owners and executes custom algorithms directly on their data, ensuring both efficacy and security. This innovative approach empowers media owners to fully utilize their valuable data while fostering stronger partnerships with advertisers.
Description
Tatari is a cloud-based solution designed for brands, agencies, and publishers, allowing them to plan, purchase, and evaluate advertising campaigns across streaming, linear TV, and online video through a unified interface. Marketed as “The Only Convergent TV Ad Platform,” it empowers users to manage TV advertising similarly to digital ads, featuring integrated campaign planning, execution, and measurement supported by data-driven analytics. The platform offers real-time performance insights and provides clear attribution to business results, going beyond mere ratings. It also automates media-buying processes and logistics, streamlining workflows for its users. Agencies have the option to utilize a self-service version of the platform, enabling them to provide TV advertising services to their clients even if they previously did not have the resources for such capabilities. Additionally, the platform includes tag-and-pixel tools that can be integrated with websites, such as those built on Shopify, to monitor conversion events from TV campaigns, facilitating first-party data connectivity and enhancing performance attribution. Overall, Tatari's comprehensive features aim to revolutionize how advertising is approached in the convergent landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Shopify
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nodals.ai
Country
United Kingdom
Website
www.nodals.ai/
Vendor Details
Company Name
Tatari
Founded
2016
Country
United States
Website
www.tatari.tv/