Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

Description

SRDS (Standard Rate and Data Service) serves as the benchmark in the media planning and buying industry, equipping both agencies and brands with a comprehensive and streamlined approach to integrate digital and traditional media within contemporary audience-focused purchasing strategies. This extensive database features inventory from over 125,000 media brands, granting users access to specialized media databases that include the latest advertising rates, audience demographics, media contacts, and additional vital information. By consolidating essential data into a single resource, SRDS significantly boosts the efficiency of media planning, eliminating the hassle of navigating through various websites. For those involved in media buying, SRDS presents a user-friendly platform that places critical information from more than 125,000 media properties at their disposal, promoting more effective campaign planning. Additionally, media sellers can enhance their visibility by improving their SRDS profiles with premium listings that offer higher rankings and more engaging data. Ultimately, SRDS not only simplifies the media buying process but also empowers stakeholders with the tools needed for strategic decision-making.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Vendor Details

Company Name

SRDS

Founded

1919

Country

United States

Website

srds.com

Product Features

Product Features

Alternatives

Alternatives

Bionic for Agencies Reviews

Bionic for Agencies

Bionic Advertising Systems
Nielsen ONE Reviews

Nielsen ONE

Nielsen
Be Addy Reviews

Be Addy

Be-Addy!
Strike Social Reviews

Strike Social

Strike Exchange