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Description

NegativeShield is a tool designed to assist teams utilizing Google Ads by identifying and eliminating search terms that are stealthily depleting their budgets. It seamlessly connects to a Google Ads account or allows for CSV uploads, gathering search terms from all campaigns and processing them through an advanced model that evaluates their relevance to the business. The model identifies terms deemed irrelevant, suggesting them as potential negative keywords. Users can then review these recommendations, make any necessary adjustments, and easily implement them into Google Ads as exclusion lists or shared negative keyword sets that apply across various campaigns with a single action. By taking into account critical business factors such as brand names, geographical locations, existing negative keywords, and specific campaign details, including insights from Performance Max scenarios, NegativeShield minimizes the occurrence of false positives. This efficiency saves specialists considerable time, which would otherwise be spent manually reviewing search term reports. Designed specifically for marketers, PPC professionals, and agencies, NegativeShield enhances the management of advertising budgets and optimizes campaign performance. Ultimately, it empowers teams to make informed decisions that drive better results in their advertising efforts.

Description

TrueClicks is the tool we wished we had in our agency years. We want to make sure that you never miss an opportunity or issue in your PPC accounts. This is done by going beyond regular analysis, optimization, and a lot more. This is more than just showing you what you can do, but also revealing what you should and should not do, and in which order. We believe that the industry needs an independent third-party to grade PPC accounts. Agencies should not grade each other or themselves, and Google will be Google. One, easy-to use dashboard allows you to see campaign issues and potential opportunities across all your accounts. Our tailored insights give your team the information they need to improve account performance and create bulletproof campaign campaigns. You deserve an audit that is based on your goals, needs, and objectives. We keep an eye on your accounts so that you don't have too. You will receive daily reports about how your campaigns are performing, and any actions that you need to take.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

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Screenshots View All

Integrations

Google Ads Yes 
Google Data Studio No 
Microsoft Excel No 
Microsoft Power BI No 
Tableau No 

Integrations

Google Ads Yes 
Google Data Studio Yes 
Microsoft Excel Yes 
Microsoft Power BI Yes 
Tableau Yes 

Pricing Details

$10/month/10 000 terms
Free Trial Yes 
Free Version No 

Pricing Details

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

NegativeShield

Founded

2026

Country

Czech Republic

Website

negativeshield.com

Vendor Details

Company Name

TrueClicks

Founded

2017

Country

Amsterdam, The Netherlands

Website

trueclicks.com

Product Features

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

PPC

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

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