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features
design
support

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Description

NegativeShield is a tool designed to assist teams utilizing Google Ads by identifying and eliminating search terms that are stealthily depleting their budgets. It seamlessly connects to a Google Ads account or allows for CSV uploads, gathering search terms from all campaigns and processing them through an advanced model that evaluates their relevance to the business. The model identifies terms deemed irrelevant, suggesting them as potential negative keywords. Users can then review these recommendations, make any necessary adjustments, and easily implement them into Google Ads as exclusion lists or shared negative keyword sets that apply across various campaigns with a single action. By taking into account critical business factors such as brand names, geographical locations, existing negative keywords, and specific campaign details, including insights from Performance Max scenarios, NegativeShield minimizes the occurrence of false positives. This efficiency saves specialists considerable time, which would otherwise be spent manually reviewing search term reports. Designed specifically for marketers, PPC professionals, and agencies, NegativeShield enhances the management of advertising budgets and optimizes campaign performance. Ultimately, it empowers teams to make informed decisions that drive better results in their advertising efforts.

Description

Sonda Radar is an online platform designed for media monitoring and press clipping, enabling users to track various terms related to brands, companies, individuals, products, competitors, topics, and events. It keeps an eye on a wide array of sources, including national, regional, and niche media outlets, government publications, marketing materials, news broadcasts, and public social media profiles. Upon detecting a relevant term, users receive notifications that include the source, date, headline placement, tone, and angle of the mention. Additionally, Radar keeps a record of mentions over time, identifies significant spikes in activity, and allows users to analyze historical mentions, compare different time frames, and investigate related terms and sources. The platform further distinguishes verifiable claims within publications and validates them against public evidence, offering a scoring system and corresponding references. This tool serves various purposes, such as managing reputation and crisis situations, tracking campaigns and competitors, enhancing press relations, conducting legal and compliance reviews, supporting research efforts, and facilitating executive reporting. Monitoring parameters are tailored according to the specific terms and sources that are pertinent to each client’s needs. Consequently, Sonda Radar provides a comprehensive suite of features that empower users to make informed decisions based on real-time media intelligence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

No images available

Integrations

Google Ads Yes 

Integrations

Google Ads No 

Pricing Details

$10/month/10 000 terms
Free Trial Yes 
Free Version No 

Pricing Details

R$29,90/month
Basic costs R$29,90/month and includes up to 3 tracked terms, 300 news items per month, and 1 user. Professional costs R$119/month; Advanced costs R$239/month; Premium costs R$599/month. Plans are billed monthly and can be canceled anytime. Premium also accepts boleto.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

NegativeShield

Founded

2026

Country

Czech Republic

Website

negativeshield.com

Vendor Details

Company Name

Sonda News

Founded

2026

Country

Brazil

Website

sonda.news/radar

Product Features

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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